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As a startup, you need to make every penny count when it comes to your marketing and sales efforts. That's where HubSpot comes in, with its powerful suite of tools for inbound marketing, sales, and customer service. But to get the most out of HubSpot, you need to know some unique hacks that can make your marketing and sales processes more efficient and effective. Here are 5 HubSpot hacks that are not commonly discussed, but can make a big difference for startups:
1. Use calculated fields to get more insights from your data
Calculated fields are a powerful tool in HubSpot that allow you to perform custom calculations on your data. For example, you can create a calculated field that calculates the profit margin for each deal, or the lifetime value of a customer. This can give you more granular insights into your sales and marketing performance, which can help you optimize your efforts and make smarter business decisions.
2. Leverage "smart content" to personalize your website for different visitors
"Smart content" is a feature in HubSpot that allows you to personalize your website content for different visitors based on their location, device, referral source, and other criteria. For example, you can show a different call-to-action to visitors from California than to visitors from New York. This can help you increase engagement and conversions on your website, by delivering more relevant content to each visitor.
3. Use HubSpot's "Prospects" tool to track anonymous website visitors
Did you know that up to 98% of your website visitors may be anonymous, meaning that you don't know who they are or what they're interested in? HubSpot's "Prospects" tool can help you track these anonymous visitors, by capturing their IP address, location, and browsing behavior. This can give you valuable insights into the interests and needs of your potential customers, which can help you tailor your marketing and sales messaging to their specific needs.
4. Create custom lead-scoring criteria based on specific buyer personas
Lead scoring is a common practice in HubSpot, but many startups don't take full advantage of its capabilities. One way to improve your lead scoring is to create custom criteria based on specific buyer personas, such as job title, industry, or pain points. This can help you prioritize your sales efforts on the most qualified leads, and provide more personalized and relevant messaging to each lead.
5. Use HubSpot's Attribution Reporting
Do you struggle to understand which marketing channels and campaigns are driving revenue? HubSpot's attribution reporting can help. This tool provides you with a data-driven view of how your marketing channels and campaigns are contributing to revenue. With attribution reporting, you can optimize your marketing spend and focus on the channels and campaigns that drive the most revenue.
These are just a few examples of the unique HubSpot hacks that startups can use to improve their marketing and sales processes. By leveraging the full power of HubSpot, you can drive more qualified leads, close more deals, and ultimately grow your business faster and more efficiently. Ready to take your HubSpot game to the next level? Book a meeting with our expert consultants today and see how we can help you supercharge your marketing and sales efforts with HubSpot. Click here to schedule a call at your convenience.
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